Personal lines
Home, motor and protection cover bought by individuals.
No. 05
Personalised price, or quiet value extraction?
The 2022 price-walking ban fixed one unfair signal. AI pricing can find others, and the FCA's own review admits it may struggle to tell the difference.
Personal lines5 Oct 2026 · 6 min read
No. 01
Half the reading time is not half the judgement
Aviva's AI now summarises medical reports for life, critical illness and income protection cover. The speed is real. The question is what an underwriter stops noticing.
Personal lines5 Oct 2026 · 5 min read